I am Director of the Applied Choice Research Group (ACRG) at the University of Stirling Management School. ACRG was established in 2019 to provide a focal point for the research interests of staff within the School’s Economics Division who work in various applied fields of choice modelling.

ACRG specialises in the use of choice models to inform policy-making. ACRG focuses on a number of distinct and interrelated themes within the broad area of applied choice.